7 april 2014
Global demand for programmatic buying options for online video campaigning shows strong growth and will undoubtedly even further accelerate for the coming months and years. Not surprisingly average CPM rates for online video campaigns tend to go up as well. Reason enough for us to team up with two leading programmatic platforms: LiveRail and Adform.
Liverail
So from now on for any publisher that displays the InPageVideo format, we can connect their inventory with any programmatic buying platform within a controlled, private market place environment.
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