Keywords are a crucial component of a successfully optimised website and identifying the right keywords for your product or service is essential. When thinking about keywords that you want to target take a look at your competitors and see what they are targeting. It is also recommended that you make a list of the main products or services that you want to come up for in the search engine. Remember that targeting the most common or general keyword you can think of is not often the best idea. This will often have the most competition and be harder to optimize for than a specific keyword that is regional.
Take the example of the keyword: ‘furniture’
As you could guess the keyword ‘furniture’ would be very competitive because it is so general. You could have anybody looking for information about building furniture, furniture retailers, furniture repairs, outdoor furniture etc. coming up under this search term. The trick is to be more specific, and target keywords that are more relevant to your business such as ‘business furniture Sydney’. This has two main advantages:
Less competitive making it easier to get to the higher ranking
Bringing much more targeted traffic and visitors to your website.
Some Additional Tips
Identify keywords that are specific to your business
Consider important factors such as, do you want to target Research keywords or Buying keywords
Know your customers. Try and ask your customers what keywords they would type in to find your website. This might help you identify some keywords that you overlooked.
Check out your competition. See what keywords they are targeting. They might be targeting some keywords that you will want to include in your website.
Don’t forget about keyword variations, such as plurals, synonyms and hyphenated words.
SEO Suite Tips
Once you have identified a list of main keywords, you can use our Keyword Builder tool that is included in the optimizer section of SEO Suite to identify and generate a list of any additional keywords that you would want to target. This tool also has a handy feature of the Keyword Effectiveness Indicator (KEI). This indicator shows you the competitiveness of keywords versus search volume and is a useful tool for identifying niche keywords.
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