Step 5: Create a link building strategy to acquire more quality links to your web site

Developing links coming into your website is a crucial part of search engine optimisation. Links from other websites to your site are considered by search engines to be a ‘vote’ for your website as they are referring and recommending their users to visits your website. It is for this reason that websites with more incoming links will have a better chance of ranking higher in the search engine than a website with no incoming links.

However there are a few crucial things we must keep in mind here that can put your website at risk of being banned from the search engine.

Do not submit your website to link farms (this can result in your site being dropped from the search engine)
Avoid paying for links or buying links (as above, can result in penalisation)
The best way to get some links coming through to your website is by having quality content, interesting articles and relevant topics as this will encourage other websites to link back to your site naturally and you will see an increase in your link popularity over time.
Another way is to find websites that are relevant to your site and it could be mutually beneficial to exchange links with. This is called a reciprocal link and is an often effective way to increase relevant links coming through to your site quickly and easily.

 Some Additional Tips

Have a talk to your suppliers, business partners, friends and ask them if you can exchange links. This can be a great source of relevant links for your website.
Submit your website to different directories around the world. These will often register as links pointing back to your website.
Try and get links from websites with a Page Rank of 3 or greater. Page Rank is a measure of ‘importance’ by Google ranking your website out of 10. You can view a websites Page Rank by downloading the Google toolbar.



 SEO Suite Tips

By using the Reciprocal link function within the SEO Suite you can find reciprocal link partners for your website quickly and easily. Having links that are relevant to your industry are often the most useful form of link and regarded higher in the search engines. You can find relevant links by typing in the keyword you want to target and see the sites that come up for that keyword.
Then simply send off an email to them requesting a link-exchange.