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Infographics are one of the most powerful tools for showing your expertise, sharing your story, and even generating new business. Businesses large and small can use infographics as an attractive alternative to a long page of text. Local businesses especially can capitalize on their passion and expertise to crystallize and synthesize knowledge of a local market, trend, skill, or special area of expertise. The powerful visual appeal of an infographic is a great way to show off your craft and your talent.
But it takes more than a pretty picture to attract a steady stream of interested potential customers. Fortunately, everything you need to make in order to get the most of your infographics is just a few clicks away. Read on to learn how to use your infographics to engage with your customers (and as a result drive them to your business).
Where will your infographic take your users?
The first thing you need to realize is that there are a lot of useful tools to help you create an amazing infographic. For example, infographic creation services offer easy-to-use interfaces, templates, and inspiration to help you bring your infographic (and your ideas) to life.
Once you’ve created your infographic, remember that often you’ll want to reward your potential customer’s interest in your offering by giving them an additional online destination. It could be what marketers call a landing page or a promotional page (or maybe it’s just the homepage of your website). The most important element is making sure your infographic isn’t a dead-end. Most of the time that means inserting your website in your infographic (and, if it makes sense, your email address and phone number). You’ll want to place this information prominently on your infographic so the people you’ve just introduced yourself to (or the friends and fans who you’ve simply reinforced your amazingness) have a place to get more information about you.
Make it even better
Your infographic is amazing, but you want to make it even better, right? There’s always room for improvement. First, let’s focus on a few essentials
Make sure your story is clear
Does it progress from one idea to the next in a coherent flow?
Are you missing any natural or logical steps between sections?
Are the elements of the infographic easily scannable to the eye?
Is the next step you want your followers or customers to take (what marketers call the Call-to-Action) clear?
A great way to get insight into the usefulness and appeal of your infographic is to ask a few current customers or followers what they think about it. Listen for feedback with openness; sometimes it’s hard to take criticism (even if it is well-intentioned) about something you created. You want honest responses so you can make your infographic even better so remember: they’re not criticizing you. They’re trying to make your work better.
Get the word out with online advertising
Your infographic is ready to go, but it’s just sitting in a file folder on your computer. Why not spread the word about your infographic by turning it (or part of it) into an online advertisement?
The beauty of online advertising is you can reach people when they’re looking for products or services that are relevant to what you offer, you only pay for when someone engages with your ads, and you get a clear picture of your results.
Native advertising platforms are a great way to advertise to people when they’re on sites relevant and related to your business. Because your infographic is a digital asset, you can leverage it in a display ad. Available on most online advertising platforms, display ads make it easy to transform your beautiful infographic into the centerpiece of a display campaign. Display ads come in all shapes and sizes—from the long, rectangular leaderboards that you’ve see sit at the top of a websites to the skyscrapers that run down the side of a site. The best display ads are seamlessly woven into and related to the site’s content. Display ads are a great way to showcase your infographic and attract interest. And you can use all or a portion of your infographic as part of your display ad.
How does it work? It’s pretty easy. You can upload your infographic to most advertising platforms, incorporate them into your ads, and track how well they perform. In many cases, the advertising platform has extensive FAQs that can give you additional support setting up ads that leverage your business, your brand, and your product using infographics.
Make the most out of your ads
When you start your online campaigns, it’s fairly easy to see if your infographic is helping you move toward your business goals. You can see if your infographic is driving people to your site, generating contact by phone or email, or causing an action that’s valuable to your business.
It may be that your infographic is great. However, when you use it in a display ad, it may be that your ads aren’t getting the response you want for your business.
Make sure your ads are:
Compelling and focus on the key benefit of your business
Leverage your infographic (or part of it) to best showcase how you differentiate your business
Offer a clear Call-to-Action (which are the landing pages and other valuable actions you want your customers to take)
Targeted to reach your most likely customers
Most online advertising platforms make it easy to update your campaigns. And it’s also easy to test a variety of ads and messages to see which ones work best. The key thing to remember when using your infographic as part of your online advertising campaign is to experiment. Try one infographic with campaign settings that are designed to reach people on one type of site or at a certain time of day. Try another ad that leverages a different aspect of your infographic and includes a different type of Call-to-Action. Over time, you’ll see what works and helps you achieve your goals, and what doesn’t. Trial and error really is the best method.
Conclusion: Why Wait?
You’re a business person with expertise that you want to share, and you have specialized knowledge that can help your business connect with potential customers. You also believe in the effectiveness of infographics in showing off your expertise in a visually-appealing way. Now, you have a strategy to leverage infographics to add real value to your business. What are you waiting for?
A can’t-lose dive into winning more customers and maximizing your conversion rates.
If online advertising is the lifeblood to getting new and returning customers to engage with your business—and you’re facing real challenges getting those campaigns to perform—then take a deep breath. You’re not alone. And right now you’re going to learn the two most important things to do before you create your next campaign or attempt to optimize an existing “winner.”
These two essential steps are critical to the strength of your online campaigns and can be the foundation for a new approach to going after customers.
#1: Differentiate yourself from the competition
#2: Create a real, tangible offer
This isn’t a Marketing 101 refresh. In the next few moments, you’re going to get a few real-world examples that’ll show why nailing these two elements is critical to the health of your business.
The future of advertising is now
The Internet has done more to change how businesses reach and engage new prospects than any other medium since the creation of the printing press more than 400 years ago.
The good news for many smaller businesses is that digital advertising has made it easier to advertise than ever before. You don’t need a big TV budget or a fancy marketing program to get the word out about your offering. Thanks to digital advertising platforms like AdWords and Infolinks, you can carefully manage who sees your ad and how much you pay for advertising, and you can get detailed insights into the effectiveness of your campaigns.
Unfortunately, digital advertising isn’t a cure-all. You can waste money. You can run campaigns that don’t bring customers and, worse still, attract the wrong customers. (And you still have to pay for the privilege of advertising to these wrong customers.) You can fail to move the needle and convert significant amounts of new customers.
Fortunately, none of this needs to be fatal. You do, however, need to follow a few essential steps to making sure your digital advertising campaigns are successful.
What makes your business unique
Imagine for a moment that you’re a plumber. Not just any old plumber, but the most incredible plumber in the whole town. Now, you want to get the word out about your business, so you decide to run an advertising campaign online. You’ve had some colleagues who tried online ads, and they raved about the success of the effort.
So you set up a campaign, create a few ads, and spend a little money. And you lean back and wait for the new business to roll in. The problem is it doesn’t. And when you look at your ads’ performance, you see that though people may be clicking on your ads (and you’re definitely getting charged for the privilege). But you’re not getting any new business. At all.
If this sounds anything like your experience, the first thing to do is think about what makes you unique. In our example, the “plumber” advertised his services online. Maybe his ad said, “ABC Plumbing. Call 555-555-5555.” Many make this same mistake. The problem is there’s nothing that makes your business stand out from all the other “plumbers” in the area.
So what to do? First off, write down what makes your business different. Do you have extended hours? Are you open on Sundays? Do you have many years of experience? Are you really, really good at a specific niche in your industry?
The more you loud-and-clearly state what makes your business different, the better chance your ads have of attracting substantial new business.
Remember, you’re not any old business. You’re unique! Tell people why.
What’s your offer?
You’ve identified what makes you unique. Now, you need to prospective new customers a reason to engage with you. You need a good offer to drive conversions.
To use our plumbing example, it’s not enough to just say you’re a plumber. Sweeten the deal. Give new customers a first-time discount. Create a loyalty card to entice repeat business. Or develop a personalized plan for each new customer, so they feel special.
Remember, you want to use digital advertising to get the word out about your business. Depending on your budget, an advertising platform like Infolinks will get your ad in front of many, many customers. But you need to make sure you give people a compelling reason to reach out to you.
When they do see your ad, make sure you stand out. Make sure your business is clearly differentiated and that you make a good offer. In the case of our hypothetical plumbing company, imagine an ad that read like this:
Now compare that ad to this:
The corporate office specialists
20% off for new clients
Driving more conversions can really be a simple as making a few changes on your ad text. Changes that will incentivize prospective customers to take a look and consider your business. And the more people that see your compelling, differentiated message and tangible, relevant offer, the better your odds of driving conversions.
A few final thoughts
You can get started now. Jot down a few notes about what makes your business special. Think about a few things you could offer new customers. The greatest thing about what you’re about to do and a terrific benefit of digital advertising is it’s exceptionally easy to test a new campaign idea.
So what are you waiting for? Take these two essential ideas for driving online advertising success and increased conversions—and run with them! And then let me know how it works for you.
Facebook is, by far, the largest social network today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion).
With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?
One of the keys to cutting through the noise on Facebook is understanding one fundamental concept: Facebook advertising is not synonymous with Facebook marketing. While the former entails launching an ad campaign, the latter requires engaging in actual conversations with users and building connections with your audience.
Some of the ways you can do this include:
Focusing on what matters to your fans–versus what matters to you
Join a conversation on a trending topic
Provide links to useful and valuable posts and guides
Host timeline contests to boost engagement
For more quick tips on how to create an effective Facebook marketing strategy, take a look at this useful infographic below, created with Vism
February 16, 2017 //// Case Studies
I daily come across many people who have absolutely no idea why their content marketing strategies are failing or not as effective as they think.
Did you know that nearly 55% of surveyed B2B marketers said that they have no clue how an effective content marketing strategy looks like? Or 48% of B2B marketers have a content strategy but it is not documented? In most of the cases, the content strategies seem to be an abject failure but why? What is causing them this obscene failure?
If indeed content marketing strategy is a tried-and-tested method and is being used by most of the companies, then why aren’t businesses getting their ROI in content marketing? Well. The answer to this is because of some common mistakes in content marketing can go horribly wrong and it just becomes a useless or ineffective strategy.
I know you have a great website, exceptional social media presence, (Facebook, LinkedIn, etc.) or weekly informative articles, but all this goes waste unless you have a content strategy to make it more searchable. You might be thinking publishing articles or posts on LinkedIn or Facebook is what content strategy is and that will get you all you want. But sorry to say this, you are wrong guys. There are already tons and tons of articles on the internet about almost everything. So before approaching your target audience, you will have to be unique and different about your strategy from start to end.
Even though your content strategy is nothing but perfect, there might be still some reasons why your strategy is failing. These 4 are the most common mistakes I mostly find.
Reason 1. You Aren’t Solving Anything
It’s a good thing to make an article or a post informative but it isn’t enough. You need to make it persuasive too. Why would anyone search for blog or posts? Because they are finding some answers or solutions. What is the use when you receive a plethora of posts that are just filled with lists? If the content is just about the things that your readers are already familiar with then certainly it makes no sense.
Make every little piece of content both informative and persuasive so that your readers can find it useful in some or the other way. Questions like “How to make a video from images?” or “How to make HTML page responsive?” get you more traction because the content strategy is more about identifying problems and less about executing solutions. Problem-solving content is more beneficial for a business because, for people who love to build themselves as knowledgeable, your content should assist them.
Reason 2. You’re doing a “So Am I” Content Strategy
This one is extremely common amongst marketers. Of course, you are providing great content that is useful to your readers but how much useful? You can write impressive long-form articles and videos about your business that can get you a lot of customer attention but what are you doing instead?
Whatever your competitors are publishing you are just following the same.
The problem starts when you are replicating the same topics and delivering the same value or even no value content to your target audience. It is of no use even though your post is 1000-word and still gives the same tips and tricks that your readers are already familiar with time and again.
Make sure you are creating content that is 10 times better than what your audience is already reading and 10 times better than anything that your peers are publishing.
Before creating the content, you need to know and understand for whom you are writing:
Who are my customers?
Who are my potential customers?
Who would find my content helpful?
To understand this, usually, you should create buyer personas so that you can figure out what your customers want based on types of customers.
Reason 3. You’re Not Using Pictures or Images
A report says that Buzzfeed is in the list of top Facebook publishers. What do you think makes them the king in the content strategy? It is because of their perfection in communicating through images. Did you observe some of their posts barely contain any content but still they do it very well?
Now the point here is that readers love images especially the ones that can help move the content along. Equip your post with images that have good resolution and make use of proper Open Graph tags. Your content marketing strategy needs relevant images that either tell a story or solve a problem.
Reason 4. You aren’t Promoting the Content
Having no content and doing nothing after you create content are both the same things. Fine, let me explain. Many of us think that content marketing is all about creating content but that’s not the end of the story. How do you think readers are going to find your post? Though organic traffic and people will read it and hence convert into customers?
You are wrong!
Creating content is just one part of the content marketing strategy. You are only considering the first part of the term “Content Marketing.” The other half is how you promote it. Well there are truly endless ways to promote a single post or article:
Pitch influencers who can share your post
Pitch bloggers and ask them to share your post
There are million other reasons why content marketing might be not working effectively or at all for you. Other reasons such as an ineffective SEO, content not mapped out properly, or a horrible content distribution strategy could be why your content strategy is failing. There isn’t any ballpark of reasons for this but when you can implement content marketing strategy then I’m sure you can figure it out too why it isn’t working effectively.
Albeit the growth of content marketing is touching the sky, we are still in the inception stage of understanding it. However, if you replace the vague idea of “Strategy” with some idealistic goals, you can see a growth in your content strategy.
Did you experience a slump in your content marketing strategy too? Let us know what helped you come out of it by commenting in the section below. We would love to know.
Shahid Mansuri co-founded Peerbits, one of the leading mobile app development companies, in 2011. His visionary leadership and flamboyant management style have yield fruitful results for the company. He believes in sharing his strong knowledge base with leaned concentration on entrepreneurship and business. Being an avid nature lover, he likes to flaunt his pajamas on beach during the vacations.